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Affiliate Summit East 2012 Panel Summary: Affiliate Compliance – Best...
We thoroughly enjoyed Affiliate Summit East and found it to be a great learning experience. We were fortunate enough to have our CEO, Dave Naffziger, moderate a savvy panel of affiliate managing and...
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Social Media Compliance
We’re very excited to formally launch our Social Media Compliance Service. BrandVerity’s Social Media Compliance service identifies tweets and public Facebook status messages that meet the criteria you...
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New Mobile Recurring Billing Scam Found on Google Mobile
We just identified a new wrinkle in the mobile recurring billing scam we discovered last June. For a quick refresher, this is a technique Black Hat affiliates use to pose as legitimate coupon sites and...
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Affiliate Summit Wrap-Up
What an eye-opening few days! So many great people and so many interesting stories from all sides of Affiliate Marketing. When you get the chance to step back for a moment, you can really start to...
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5 Signs of Coupon Code Abuse and Neglect
For more than a decade, coupon codes have served online marketers rather well. They’re an excellent arrow in the quiver, capable of accomplishing a variety of goals—gaining new customers, re-engaging...
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What the Australia Ruling Could Mean for Google’s Global Trademark Policy
Credit: Robert Scoble Yesterday, Google concluded a 6-year legal contest with the Australian government’s consumer protection agency, the Australian Competition and Consumer Commission (ACCC). The...
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How to Monitor Coupon Codes
Credit: Mandy Jansen After our recent post on threats and risks in coupon code channels, we figured it would be useful to follow up with some insight into how companies can monitor coupon codes. We...
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The Super Bowl Trademark in Paid Search
Credit: Au Kirk For decades, the big game has been television advertising’s darling. It draws in record or near-record ratings each year. That makes it a stage in high demand—brands are even willing...
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Guest Post: The Price Anchoring Effect within Affiliate Marketing
Brands and agencies do it, as do bars and restaurants, but do your affiliates take full advantage of the price anchoring effect when creating a contextual environment that upsells products on their...
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The Oscars Trademark in Paid Search
After observing the Super Bowl trademark be subjected to potential misuse and misrepresentation by advertisers, we decided to look into the paid search surrounding another monumental event: the Oscars....
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Affiliates Redistributing Coupons through the Yahoo Toolbar
For companies looking to engineer some extra (perhaps non-organic) traffic, toolbars are a pretty clever strategy. They take much less investment than full-fledged web browsers, but afford options such...
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Yahoo Toolbar Redirecting to Merchant’s Competitor
After our initial findings last Friday, we uncovered some more interesting behavior in the Yahoo toolbar. We found an example where the toolbar was deceiving users by presenting a competitor’s coupon...
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New Brand Bidding Tactic: Search Arbitrage with Parked Domains
Arbitrage targeting the GEICO brand name One of the advantages of running paid search monitoring on a large scale is that you occasionally uncover valuable data by accident. Kick up enough dust, and...
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For Those Affected by the GAN Transition
We know that the past few days have been very complicated for all of you who have had any sort of relationship with GAN. The sudden change has created a whirlwind through the affiliate marketing...
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Evaluating Affiliate Network Compliance: People, Process & Technology
The impending closure of the Google Affiliate Network (GAN) has forced a large number of advertisers to suddenly seek an alternate network. As we’ve spoken with our customers that are seeking another...
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Advertisers Brand Bidding on Social Media Sites’ Logins
In a recent BrandVerity investigation, we identified a new form of advertising arbitrage. That arbitrage relied on a special form of low-cost clicks: ads targeting branded keywords related to logins,...
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Introducing Two New PoachMark Features
At BrandVerity, we’re always looking for ways to improve our service and make our tools more useful. We know that compliance can be incredibly demanding, and our goal is to continually increase your...
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Game of Thrones Brand Gets Targeted in Paid Search
This Sunday marks the season finale of HBO’s popular “Game of Thrones” TV series, which actually set a record for piracy earlier this year. The data from that record-setting season opener was rather...
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Exposing Some New Trademark Poachers
We’ve recently completed a pair of investigations: one centered around coupon sites and another on the URL shortener ADFly. Our coupon investigation was just published on the HasOffers blog this...
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Fireworks and Paid Search: Advertisers Breaking PPC Rules?
July is the month for fireworks. Not just as an American ritual, but also in terms of search engine queries. There are far more searches for terms like “fireworks”, “firecrackers”, “bottle rockets” and...
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